• Jenny Stallard

Generating new leads and business in January


January can feel bleak and quiet when you’re freelancing, but there are plenty of ways to try and get yourself ‘out there’ and make new contacts. It can feel like nobody is responding – especially now we’re all back to working from home in a lockdown scenario during the Covid-19 pandemic.


Whether you’re a writer or not, if your January seems empty here’s some advice (which I’m taking myself!) 1. Email contacts and say you’re available. Ask if they have anything they need help with, anything you might be a good fit for. This might feel like you’re saying you’re not busy but you could be the saving grave to them if they’re busy and need support! 2. Work on your brand. Is your website shiny with SEO? Is your profile pic up to date? When did you last look at your LinkedIn profile? 3. Ditto with your CV. Right down to the name of the document (nobody wants to see 'CVDec2020' in Jan 2021! Can you update with new hyperlinks or information? 4. Join Facebook groups or follow accounts that will have work discussions, and follow accounts on instagram that share freelance information and shout outs. I'm still investigating Clubhouse, but it could be worth a look for networking. Joining webinars and workshops is also a great idea right now. You can share your details in the chat, see what others are up to and just feel, well, included.

5. Use the time to work on things you’ve been putting off. Everything from tidying the desk (yep! That’s me!) to admin or (Sorry to say the T word) your tax return. When things are quiet, that's when you can do the things you don't get round to when you're busier. 6. Commit to that new or big plan! Time on your hands can mean time for something new. So you want to plan a podcast? Why not in January? Newsletter? Get writing! Stuck on how to begin? Time to combine the 'big plan' with the webinar plan...


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