• Jenny Stallard

Five things I've learned in a year of podcasting

Today is International Podcast Day, and it's funny to think that I can call myself a podcaster! I'm very much still an amateur in many ways, but the Freelance Feels podcast is going strong and I'm planning season 4 to start in November.

To celebrate today, I wanted to look back at what I've learned, in particular to share with anyone who is thinking of starting a podcast, or just getting going. This is less about the technical stuff and more about the feels, as always! Here goes...

  1. Record and edit all the season's episodes in advance. Yes that sounds obvious - but I got behind so many times because I recorded as I went through the season. This time I'm recording the whole season in advance, and editing, too. This means setting aside a lot of time for editing which will feel like 'non business time' but remember, this is part of your business! Planning the eps like this gives you a set schedule, too, which means you're less likely to be distracted by a potential guest...

  2. Don't be distracted by potential extra guests (unless they are a mega 'must have'). I've been distracted by different opportunities for guests along the way and it can throw your schedule RIGHT OUT. So my advice is to say 'thank you, but maybe for next time'. You can always arrange to speak to them for the next season. Exceptions to this rule include 'dream guests' and people who tie in with a particular day or event that you think would work for your pod. But, really, if you can it's better to know about those events and schedule a guest accordingly. So, for example, if I want to talk to someone about being a freelance fireworks display expert (hadn't thought of that, I do now!), trying to fit that in on November 4 is too late...

  3. Be yourself. Trying to be a presenter, or sound like someone else (esp someone famous) does on their pod won't be sustainable. Don't try and be formal if you're a chatty person. Don't try and be like a TV presenter if you're more shy. It could be you don't want to be the main voice, in which case that's OK, let the guest do the talking.. A script is often handy, too, if you're nervous about fluffing your 'lines'.

  4. Send questions in advance but be prepared to go off piste. A guest will ALWAYS have a nugget of information that is more interesting than your next question, so be ready for those to come up and to explore them. That said, the questions do help you with the overall chat, so make sure you have those to hand once you've sent them, too. I print mine out and have them next to me as it helps me feel more relaxed and confident.

  5. Have a pre-record preparation moment. Sit down ten minutes before the chat. Be ready at your spot where you record - don't rush to the computer at the same time as they're going to be logging on. Are your questions there, is everything plugged in, do you have a glass of water... give yourself five or ten minutes before you say hello to be in the 'interviewer' zone.

I hope that helps! One thing I can say is podcasting is super fun and has given me loads of confidence about my business and brand, so I would encourage you to go for it if you're on the fence about starting one!

You can find the Freelance Feels podcast on Podbean, Apple Podcasts, Spotify and I heart Radio. If you like it and have time I'd be super chuffed if you left a rating and review... click below to go to Apple where it's really easy to review!


The next season starts on November 2nd...

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